Privacy Policy

Last updated: March 2026

A Legal Disclaimer

The Privacy Policy on this page is a general framework and does not constitute legal advice. We recommend consulting a qualified solicitor familiar with Irish data protection and GDPR law to ensure your specific privacy practices are fully compliant with all applicable legislation.

1. Introduction

Shemy Living Studio, operated by Michelle Moura Doherty, County Donegal, Ireland ("we," "us," or "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit shemyliving.com, book a service, purchase a digital product, or interact with us in any way.

By using this website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of this website.

2. Who We Are

Data Controller:
Shemy Living Studio
Michelle Moura Doherty
County Donegal, Ireland

For any data protection queries, please contact us directly at the email above.

3. What Data We Collect

We may collect and process the following categories of personal data:

a) Data you provide directly:

Full name and contact details (email address, phone number)

Account login credentials for course or digital content platforms

Billing address and payment information (processed securely via third-party payment providers)
Project details, preferences, and design briefs submitted via contact or booking forms
Communications sent to us by email, WhatsApp, or social media

b) Data collected automatically:

IP address and browser type

Referring URLs and search terms used to find our website

Pages visited, time spent on site, and navigation patterns
Device type and operating system

c) Data from third parties:

Information from social media platforms (Instagram, LinkedIn) if you interact with our profiles or complete a lead form

Analytics data from Google Analytics 4 (GA4) and similar tools

4. Why We Collect Your Data (Legal Basis)

Contract performance: to deliver the services or digital products you have purchased

Consent: for marketing communications and non-essential cookies, where you have explicitly opted in

Legal obligation, to comply with Irish tax, accounting, and consumer protection law

Legitimate interests, to improve our website experience, respond to enquiries, and develop our services

5. How We Use Your Data

Process bookings, consultations, and purchases

Showcase completed projects in our portfolio (with client consent, anonymised where requested)

Comply with our legal and tax obligations

Deliver design packages, digital products, and course content
Send booking confirmations, invoices, and project updates
Respond to enquiries and provide client support
Send marketing newsletters or promotional content (only with your consent, you may unsubscribe at any time)
Improve website performance and user experience using aggregated analytics

We will never sell your personal data to third parties.

6. Sharing Your Data

We may share your data with trusted third-party service providers who assist in operating our business, including:

Email marketing platforms (e.g., Mailchimp, ConvertKit) for newsletters and automated communications
Booking and scheduling tools (e.g., Calendly, Acuity) for consultation management
Website and hosting platforms (e.g., Wix) for website operation and data storage
Analytics providers (e.g., Google Analytics 4) for website performance analysis
Payment processors (e.g., Stripe, PayPal) for secure transaction processing
EcoAccess AI platform, where you have opted into beta tools or AI-assisted design features
Cloud storage providers for secure project file management and delivery

All third-party providers are required to handle your data securely and in compliance with GDPR or equivalent data protection legislation. We do not permit them to use your data for their own marketing purposes.

We may also disclose your data where required by law, court order, or regulatory authority.

7. International Data Transfers

Some of our third-party providers operate outside the European Economic Area (EEA). Where data is transferred internationally, including to Brazil or other countries that we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or equivalent protections under the LGPD (Lei Geral de Proteção de Dados) for Brazilian data subjects.

8. How Long We Keep Your Data

Client project records for 7 years (in accordance with Irish tax and accounting obligations)
Course and digital product access records for the duration of your access period plus 2 years
Website analytics data as configured in GA4 (typically 14 months)
Enquiry and contact form submissions for 2 years from last contact
Marketing contact lists until you unsubscribe or withdraw consent

Upon expiry of the retention period, your data will be securely deleted or anonymised.

9. Your Rights

Right to rectification: request correction of inaccurate or incomplete data
Right to erasure: request deletion of your data ("right to be forgotten"), subject to legal retention obligations
Right to restriction: request that we limit how we use your data
Right of access: request a copy of the data we hold about you
Right to withdraw consent: withdraw consent at any time where processing is consent-based
Right to object: object to processing based on legitimate interests or for direct marketing
Right to data portability: receive your data in a structured, machine-readable format

To exercise any of these rights, contact us at info@shemyliving.com. We will respond within 30 days in accordance with GDPR requirements.

If you are a Brazilian client, you also hold equivalent rights under the LGPD, including the right to request information about how your data is used and to revoke consent at any time.

If you are dissatisfied with our response, you have the right to lodge a complaint with the Data Protection Commission (DPC) Ireland at www.dataprotection.ie.

10. Cookies

This website uses cookies to improve your browsing experience and analyse site traffic. Cookies are small text files stored on your device. We use:

Essential cookies as required for the website to function correctly

Marketing cookies to support social media integration and retargeting (only with consent)

Analytics cookies to understand how visitors use the site (via Google Analytics 4)

You can manage or withdraw cookie consent at any time via our Cookie Settings panel or through your browser settings. For full details, please see our [Cookie Policy].

11. Children's Privacy

This website and our services are not directed at children under the age of 16. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately at info@shemyliving.com and we will take prompt action to delete it.

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These include secure HTTPS encryption, access controls, and use of reputable third-party platforms with their own security certifications.

While we take every reasonable precaution, no method of internet transmission is 100% secure. We encourage you to contact us promptly if you have any concerns about your data security.

13. Third-Party Links

This website may contain links to third-party websites including social media platforms, supplier sites, or partner tools. We are not responsible for the privacy practices of those sites and recommend reviewing their individual privacy policies before submitting any personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. Updates will be published on this page with a revised effective date. Continued use of the website after any update constitutes your acceptance of the revised policy. For significant changes, we will notify active clients by email where possible.

15. Contact Us

For any questions, data requests, or privacy concerns, please contact:

Shemy Living Studio
Michelle Moura Doherty
County Donegal, Ireland